For centuries, gold has been synonymous with beauty, status, and lasting value. Among the many gold purities available, 22-carat gold continues to be a favourite—especially for those who truly appreciate fine craftsmanship and meaningful adornment. Right now, its popularity is reaching new heights, and for good reason.
What Makes 22-Carat Gold So Special?
Gold purity is measured in carats, with 24-carat being 99.9% pure. While that may sound ideal, 24-carat gold is too soft for most jewellery applications. That’s where 22-carat gold steps in. With 91.6% pure gold, and just enough alloy to strengthen it, 22-carat gold offers the perfect balance of richness and resilience—making it ideal for intricate and long-lasting jewellery.
A standout example of how 22-carat gold can be used to elevate jewellery design is found in the work of Gaetano Chiavetta. Known for his entirely handmade creations and meticulous craftsmanship, he occasionally chooses 22-carat gold for special, bespoke projects that call for exceptional material quality and creative freedom.
These one-of-a-kind jewels are crafted starting from a nearly pure gold ingot, and often designed around carefully selected gemstones, chosen specifically for their beauty, rarity, or symbolism. This approach results in pieces that are not just jewellery—they are personal expressions of art and intention.
While most of his collections involve a variety of materials and techniques, these 22-carat gold projects hold a unique place in his portfolio. They speak to a refined audience of collectors and connoisseurs from around the world—those who value jewellery as both adornment and legacy.
Why Demand for 22-Carat Gold is Soaring::
1. Preferred for Traditional and High-End Jewellery
In markets like India, the Middle East, and Southeast Asia, 22-carat gold is the gold standard for wedding sets, heirloom pieces, and ceremonial jewellery. Its deep yellow lustre and durability make it the ideal choice for jewellers looking to create standout, premium pieces that also honour cultural expectations.
2. Perfect for Craftsmanship
Jewellers love working with 22-carat gold because it’s soft enough to mold into detailed designs, yet strong enough to hold shape for decades. For customers, it means owning pieces that are not only beautiful but also wearable every day without compromising on elegance.
3. An Investment with Style
For jewellery lovers, 22-carat gold isn’t just about fashion—it’s about value. As global gold prices continue to rise, 22-carat jewellery is becoming a stylish form of wealth storage. It’s no longer just about aesthetics—it’s wearable investment.
4. Rising Gold Prices Driving Smart Choices
With 24-carat gold becoming increasingly expensive, many customers are turning to 22-carat as a more affordable yet premium option. Jewellers who offer 22-carat collections are tapping into a market of buyers who want both affordability and prestige.
5. Global Trends Supporting Growth
As demand grows for jewellery that holds both emotional and material value, 22-carat gold continues to lead. The revival of weddings, festivals, and luxury gifting—especially after recent global slowdowns—is helping jewellers and designers reconnect with their most loyal clientele.
For Jewellers: A Golden Opportunity
For those in the jewellery business, offering a well-curated line of 22-carat pieces is more than just good practice—it’s smart business. Whether you're designing custom bridal sets, classic bangles, or statement necklaces, 22-carat gold provides the workability, appeal, and value retention your customers are looking for.
Designers like Gaetano Chiavetta are showing that 22-carat gold isn’t just a compromise between purity and strength—it’s a medium of creative excellence, especially when paired with beautiful stones and craftsmanship.
For Jewellery Lovers: Beauty That Lasts
For buyers, 22-carat gold represents a powerful combination of emotional and financial worth. Each piece becomes a story, a memory, and an asset. It’s not just jewellery—it’s legacy.
🔶 Discover or Design Your Unique 22-Carat Gold Jewellery.l
Are you ready to experience the timeless beauty and lasting value of 22-carat gold jewellery?
✨ You can request a completely custom-made piece, designed by Gaetano Chiavetta himself—crafted entirely by hand, starting from pure 22-carat gold and set with a gemstone of your choice.
🛍️ Or, explore the of one-of-a-kind 22-carat creations already in the shop—each one designed to celebrate craftsmanship, elegance, and individuality.